The real risk is not missing a trend.
It is choosing the wrong priorities.
Four key moments to make the right calls, with those who have already done it.
From New York to Paris: key takeaways from the major retail trade shows
EmmanuelVivier
HUB InstituteCo-founder & Principal Analyst
Part 1 · UnderstandWinning back a customer who is no longer waiting for youYour customer has never had so much choice, nor so little patience. They weigh every euro, switch brands without regret, and are already letting AI choose on their behalf.09h30→11h254 sessions
9:30 AM9:45 AM
The consumer decides: perceived value, squeezed purchasing power, the end of automatic loyalty
9:45 AM10:00 AM
Measure, optimise and justify every touchpoint, from acquisition to loyalty
10:00 AM10:15 AM
Social commerce, live shopping, creators: where the new generations shop
10:15 AM10:45 AM
Pricing under pressure: from the discount race to the battle for value
10:45 AM11:25 AM
Break
Part 2Reinventing profitable commerceYour growth is no longer measured by volume, but by margin. Every euro invested, every channel opened, and every square meter used must now prove what it delivers. Retail media, stores, unified commerce: this section shows where the value lies, and what you need the courage to stop.11h25→14h004 sessions
11:25 AM11:35 AM
The real ROI of AI: from pilot to measurable gains
11:35 AM11:50 AM
Retail media: turning your audience and data into a new P&L
11:50 AM12:10 PM
Retail as a living platform: click & collect, dark stores, last mile, third places
12:10 PM12:30 PM
What luxury can teach retail
12:30 PM2:00 PM
Lunch break
Part 3Building trustYour customers entrust you with their data, your teams entrust you with their future, and regulators demand accountability. Without trust, no strategy will hold beyond 2027. Data security, responsible AI, regulation, team training: this section lays the foundations on which everything else depends.2:00 PM→3:45 PM6 sessions
2:00 PM2:15 PM
Customer data: is your chain strong down to the last link?
2:15 PM2:30 PM
Personalise without betraying: how far to go with customer data in the age of AI?
2:30 PM2:45 PM
AI Act: what changes for you right now
2:45 PM3:00 PM
In-store teams: recruitment, turnover and the appeal of retail careers
3:00 PM3:30 PM
Do your customers still trust you?
3:30 PM3:45 PM
Low cost: the new models taking hold
Part 4Looking ahead to 2027Your 2027 starts taking shape now. New rules, new competitors, new habits emerging from China and elsewhere: this final part outlines the year ahead. You will leave with the trends to watch, the pitfalls to avoid, and the right reflexes to stay one step ahead.15h45→16h303 sessions
3:45 PM4:00 PM
Understanding China to stay one step ahead
VincentDucrey
HUB InstitutePrésident & Co-fondateur
4:15 PM4:30 PM
The 2027 priorities of the Conseil du Commerce de France
